September 7, 2015 / Feature Sportsyear – The Story So Far

By Ralph Tucker (@rtuck17)

“What’s next?”

These are the words often heard coming out of Sportsyear Co founder Patrick Galloway’s mouth and in many ways it cuts straight to the core of what the company is all about and where it is headed in the future.

When you have been producing what has become known as Australia’s most respected and credible resource for sporting fixtures for over a decade there isn’t much time to reflect on the achievements of an organisation which was born out of the frustration of not being able to access a complete and comprehensive list of sporting fixtures in one place.

The annual Sportsyear Diary has over 20,000 fixtures, all converted to Australian time.
The annual Sportsyear Diary has over 20,000 fixtures, all converted to Australian time.

The Sportsyear Diary was the brainchild of Patrick and his media colleague Daniel Giorelando when they were embarking on their careers in 2003 while also keen to capitalise on their considerable appetite to consume every possible sporting event across the globe.

“I was Bruce McAvaney’s researcher when I told him about our idea to produce a diary with sports fixtures in it. He was enthusiastic and encouraged me to give it a shot,” Galloway added.

Since then, Sportsyear has gone on to become well known around the country, printing a number of versions of its flagship Sportsyear Diary and becoming strongly supported by many of Australia’s premier journalists and sports broadcasters.

Sports broadcaster Melanie McLaughlin is a big fan of the Sportsyear Diary.
Sports broadcaster Melanie McLaughlin is a big fan of the Sportsyear Diary.

“It’s funny that people like Melanie McLaughlin, Andrew Voss, Dennis Cometti and Caroline Searcy became some of our biggest fans because we are long time admirers of theirs,” Galloway enthused.

“When Sunrise approached us a few years ago to do a segment about the Sportsyear Diary it was definitely proof in my eyes that we had created a product that was going to be loved nationwide.

“To have one of the country’s leading breakfast shows talking about our diary on prime time TV was clearly a satisfying moment but it only made us work harder to continually deliver great products for our clients and genuine sports fans.”

The road hasn’t always been a smooth one for Sportsyear as they ventured into new territory of sponsorship and major partnerships with well-known sporting brands and identities.

As Patrick explains sometimes it is those unexpected moments which provide you with the greatest memories of your rollercoaster ride as an entrepreneur.

“Last year we teamed up with Erebus Motorsport and our logo appeared on the side of Lee Holdsworth’s #4 car.

Lee Holdsworth in front of his 2014 V8 Supercar which featured the Sportsyear logo.
Lee Holdsworth in front of his 2014 V8 Supercar which featured the Sportsyear logo.

“During the Bathurst 1000 at Mount Panorama Lee was in contention until he was clipped by a rival and he ended up flipping his car in spectacular fashion in the first of a few stacks in short succession.

“Seeing our logo upside down a couple of times in a crumpled wreck was new experience for us! Having said that, it was a great thrill being involved as a partner of a V8 Supercars team.”

All versions of the Sportsyear Diary can be personalised for corporate clients.
All versions of the Sportsyear Diary can be personalised for corporate clients.

“For us it is always about what major sporting fixtures are coming up tomorrow, next week, next month and next year and as we transition into the digital space it is only going to become more important,” Galloway concluded.

So, what’s next for Sportsyear?

Watch this space.