July 27, 2017 / News The perfect tool for venues

By Patrick Galloway (@pat11g)

With a cluster of four hotels in Sydney’s inner-west, The Young Hotels Group prides itself on delivering the best possible experience for patrons when it comes to live sport.

At the popular Palace Hotel, nestled on the corner of a narrow main street in Mortlake, the large oak-stained doors open to reveal a spacious, beautifully furnished room.

Bar stools and waist-high barrel tables sit scattered on bright red carpet alongside a room-length bar with craft beer on tap.

The polished wall tiles are a throwback to the Palace’s roots, when it was a drinking spot for Sydney’s first working class. Men would pack in here on day’s and week’s end, many having just shipped their vehicle across the river via cable-ferry, sometime early last century.

But despite the quality of its interior, the stand out feature in the front room at The Palace Hotel are three big screen televisions, built for live sport.

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“If there’s a marquee sporting event on and it’s available on television, we need to have that game on display on one of our big screens in that venue.” Says Young Hotels Group owner and former Wallaby, Bill Young.

This has become a priority for many venues like The Palace around Australia, as they look to maintain their foothold in the ever competitive hospitality segment.

“It’s vital for us that people feel as though we have their sporting interests catered for when they walk in the door.” Says Young.

“Since we started using Sportsyear we’re no longer spending eight to ten hours a week compiling our own weekly broadcast schedule. Now all our staff are in the know and we're getting great, accurate insights on what events to promote to patrons across social media and on our website.”

Sportsyear can be used by bar staff, venue managers and marketing teams (Pic: Scott Ehler)
Sportsyear can be used by bar staff, venue managers and marketing teams (Pic: Scott Ehler)

The Sportsyear Engine is a web-based portal built by Sportsyear, the Australian company founded in 2003 with a mission to help those serious about sport plan it right.

"This platform has succesfully taken Sportsyear's expertise in compiling accurate, engaging, sports fixture information into a great service for pubs and clubs that often want to deliver great live sport for their patrons." Says Sportsyear's Business Development Manager, Luke Matthews.

Sportsyear's Luke Matthews and publican Bill Young (Pic: Scott Ehler)
Sportsyear's Luke Matthews and publican Bill Young (Pic: Scott Ehler)

“Sports scheduling has never been more challenging because Australia's new generation of sport's fans have a much more global sporting interest." Says Matthews.

“A lot of people in this industry know hospitality – but they don’t necessarily know sport.”

The partnership will see all four of the Young Hotels Group venues in Sydney utilise Sportsyear to help them plan around sport.

“Not only are venues getting a state of the art, cloud-based planning tool telling them what’s on when and where as well as a customised reminder service, it’s also giving them the tools to utilise Sportsyear’s expertise in their own way, because each venue has a slightly different sporting skew, dependant on its location and its patrons.”

To view more information on the Sportsyear Engine digital platform, click here.