Our story

Sportsyear was founded in 2003.

It’s mission has always been to help those serious about sport plan it right.

The company’s core values are accuracy, service and loyalty.

May, 2003 Printed origins

Tired of wasting time working out what was on, we used our expertise to put the best of it in one place.

The Sportsyear Diary won praise for the way it helped those serious about sport stay in the know.

May, 2013 GOING DIGITAL

We decided to take our legendary planning and scheduling capabilities to the next level.

The Sportsyear Engine was created to help those serious about sport really plan it right.

July, 2017 Serving VENUES

We launched Sportsyear’s venues service to help marketers effortlessly promote their live sport offer.

Sportsyear provides teams with customised planning insights and engaging digital marketing tools.

December, 2020 BACKING WAGERING

We created a centralised sport and racing planning solution for Australian wagering operators.

It helps teams plan more efficiently while ensuring they never miss a key acquisition event.