June 21, 2023 / Feature Display signage that entices fans
We see them in retail stores, at restaurants, bars and clubs. At stadiums, malls and now even on the street.
Digital signage has quickly become one of this century’s most effective and efficient communication tools, utilised by marketers across a growing range of industries.
Research has shown that digital signage is more effective at driving customer behaviour than printed means, thanks to its brightness and its potential to display the right message at the right time.
“Digital can react to market needs.” explained Shankar Vishwanath, Director of IDS Digital Displays.
Vishwanath is an industry expert and passionate about creating solutions for businesses that adds value to their existing operations.
“The big advantage that digital has over print is the fact that digital is flexible and digital is real-time,” he said.
Now Sportsyear has developed a solution to help leading live sports venues capitalise.
The Sportsyear Poster Player is an automated digital display that transforms any existing screen in a venue into a branded, animating digital poster promoting key upcoming big screen live and loud action.
It can be deployed across any TV or screen in a venue, no matter what its shape or size.
“We wanted to help our partners effortlessly communicate their most relevant upcoming live sports fixtures in venue, without having to deal with managing the content,” said Sportsyear Co-Founder Patrick Galloway.
“The Poster Player’s flexibility, combined with its short and long term view of the venue’s sporting horizon, delivers a really engaging information service that invites fans to come back for more,” he added.
During big events set to be shown in venue, the Poster Player transforms into an eye-catching countdown clock, encouraging fans to stick around to catch that venue's key game scheduled for the big screen.
Leading hospitality group O’Hara Hotels in Sydney have recently integrated the Spotsyear Poster Player to drive awareness of key events.
General Manager of The Collector Hotel in Parramatta, Lewis Taylor, says the product is helping his team send a targeted and relevant message to fans in his venue based on live sports they’re already interested in.
“Showing everyone that we will show the American sports they want to watch has had a big influence”.
“Most customers used to have to search through their phone to check upcoming events,”
“[Now] customers just walk straight past [the Poster Player] and see that they will be able to access it.”
Vishwanath is also quick to bring up the cost benefits for venues when it comes to integrating digital display signage to communicate their live and loud offer.
“What Sportsyear provides are not ‘nice to haves’ anymore, they are must-have solutions”.
He added that the Poster Player's potential to promptly adjust point of sale messaging may herald an exciting new future.
“The ability to schedule sporting events on the fly, customise it and communicate it really well to the clientele, is a valuable model.”
He describes it as ‘revolutionary’ and ‘the model of the future’ for leading live sports venues.
As for The Collector Hotel, General Manager Lewis Taylor is just pleased his business is embracing the latest technology to improve the customer experience when it comes to live sports.
“It’s now really easy to put the upcoming big games right in front of the eyes of some our most important customers”.
