June 8, 2021 / News A GAME CHANGER FOR CHANNEL CHANGING

By Patrick Galloway (@pat11g)

Australians have never loved this much sport.

It’s a reality felt by many leading hospitality operators around the country, who are now asked on a weekly, daily, or even hourly basis for channel change requests in venue by customers.

On top of that, staff are tasked with managing more televisions than ever, across multiple broadcast channels.

Now a new QR code powered by Sportsyear is changing the game for fans and operators, with a simple, real time sports schedule view specifically designed for in venue use.

Sportsyear Co-Founder Patrick Galloway says the problem was highlighted to him many times by partners, during hundreds of visits to leading Australian live sports venues.

"The way sports broadcast has been fragmenting in Australia in recent years has meant this problem has become even more pronounced,"

"We know that given the nature of the Australia's hospitality industry, many don't have sports experts behind the bar."

"So the team at Sportsyear put their minds to help solve this problem as quickly and efficiently as possible by helping fans get all the information they need," he said.

Sportsyear's QR code scan provides fans with a venue's schedule and upcoming highlights.
Sportsyear's QR code scan provides fans with a venue's schedule and upcoming highlights.

Sportsyear’s QR code schedule view gives fans the ability to make informed requests in relation to what channel they would like to watch, while aiding staff to better manage live sport playing in venue.

Maddison Guthridge, the Group Marketing & Events Manager at Calligeros Hotel Group says the QR code in venue also helped fans to request channel information, rather than asking whether a certain game was on.

“Having the Sportsyear QR’s in our venue means that our patrons can easily access all the information they need about what sport is playing at the scan of a QR.”

“I think any data that can drive our business further in the direction that we are giving sports fans what they want is really helpful.” She added.

Maddison Guthridge with Sportsyear's branded QR code schedule view at the Rag & Famish. (Pic: Oscar Coleman)
Maddison Guthridge with Sportsyear's branded QR code schedule view at the Rag & Famish. (Pic: Oscar Coleman)

The Rag & Famish at North Sydney was one of three test venues for the trial in 2021, which saw fans actively scan the QR codes in venue, proving they want accurate, real time live sports schedule information.

Sportsyear’s QR code schedule view also promotes the venue’s upcoming highlights, allowing fans the opportunity to book tables or plan their future attendance in advance.

According to research by Deloitte, nine out of ten Australians now own a smart phone and consumers are becoming increasingly reliant on mobile devices off the back of COVID induced shutdowns.

Big Kahuna at St John's Park Bowling Club is another venue that successfully integrated the QR code schedule view. (Pic: Patrick Galloway)
Big Kahuna at St John's Park Bowling Club is another venue that successfully integrated the QR code schedule view. (Pic: Patrick Galloway)

Galloway says it's exciting to continue to serve leading live sports venues with Sportsyear's innovative approach.

“Apart from delivering the most accurate, automated, comprehensive live sports schedule for a venue, Sportsyear has the unique ability to highlight the most important moments,"

“Now we’re combining those capabilities to help partners better serve some of their most important customers, while saving them time in the process," he added.