October 13, 2025 / Feature Raising The Bar: Why Faith is backing Sportsyear Signage
The newly refurbished Bristol Sports is an impressive addition to Sydney’s sports bar scene.
Tucked footsteps from the city centre; it delivers an immersive fan experience, with wall-to-wall screens, plush seating, table games and a bar most sports fans could only dream of.
“We’re making live sport more exciting for people,” explains Faith Tupa, Marketing Executive at Oscars Group, in charge of running marketing across multiple venues.
“People choose to either stay at home or go out - and we’re trying to create a fun atmosphere and make viewing live sport more of an event.”
A new and innovative branded digital signage solution powered by Sportsyear is helping the Oscars team enhance that venue experience while inviting fans back for more.
Oscars Group worked with Sportsyear to adapt legacy LED screens and transform them into an automated branded digital signage integration responsive to the venue's big screen line up.
“It means we’re creating a more memorable and sharable experience for our customers,” said Tupa.
ENGAGING AND INFORMING
“Sportsyear Signage delivers an immersive, on brand, venue experience for marketers looking to engage with fans,” says Sportsyear Co Founder Patrick Galloway.
Galloway, who has experience working at the world’s biggest sporting events as a producer and journalist, understands how to capture attention and drive fan engagement.
“Effective live sport signage integration compliments the live action and should capture the sentiment of fans in any given moment,” said Galloway.
INTEGRATES INTO EXISTING SIGNAGE
Sportsyear Signage technology works in any existing CMS system, on any existing LED hardware.
At other Oscars Group venues, such as the Rocksia Hotel, Sportsyear alerts locals to upcoming big fights in a large external LED panel.
It's that continual reminder, and it generates excitement.” Said Tupa.
“Especially on that main road there's constant traffic so people are driving past seeing the sports assets, and knowing what we're showing in-venue, especially the fights.”
SAVING MARKETERS VALUABLE TIME
One of Faith's greatest time-saving digital marketing tools is now Sportsyear Signage.
Her busiest days of the week are Mondays, when she has to schedule social media, assess performances, and catch up on venue management correspondence.
She used to spend hours creating weekly "What's On" sports materials.
"Sportsyear Signage is completely automated," she explains.
“It saves me a tonne of time and allows me to concentrate on all the other things I need to accomplish.”
Galloway says Sportsyear Signage isn't just about listing upcoming games; it's about tapping into a fan's emotional state.
“Sportsyear is combining world class sports data, design and scheduling information to super charge how sports bars communicate in venue,"
"The road ahead is an exciting one."
