January 29, 2020 / News STAR OF THE SHOW: HOW SPORTSYEAR DIGITAL SIGNAGE IS BOOSTING ROI

By Patrick Galloway (@pat11g)

The viewing arena at The Star 24/7 Sports Bar, nestled in the heart of The Star Sydney’s sprawling casino complex, is a sight to behold for any sports fan.

Countless mega-screens with the very best sporting action lined up from around the world, large lengthy tables with stools, and great food and drinks to boot.

“Our customers most enjoy our focus and commitment to delivering a stadium like experience inside a 24/7 Sports Bar environment,” explained venue manager John Toubia.

It’s been a big year for the team, with record amounts of fans flocking to the venue to catch the UEFA Champions League, NRL Finals and most recently, Conor McGregor’s return to the octagon.

At the McGregor fight, which lasted just over 40 seconds no less, the Star’s 24/7 Sports Bar in Sydney was a cauldron of anticipation leading up one of the highlights of the night in Las Vegas.

The event was boosted with a number of activations, creating a more engaging experience for fans.

“Our customers enjoy an unrivalled viewing experience without the hassle of having to travel to a live sporting event and all the challenges that come with that.” Said Toubia.

24/7 Sports Bar at Star Sydney are using their live sport investment to create a unique social experience for fans.
24/7 Sports Bar at Star Sydney are using their live sport investment to create a unique social experience for fans.

In fact the fan is vey much at the heart of the venue’s latest decision to deploy Sportsyear’s innovative digital signage in venue, which promotes the best upcoming live sport, in a clear and effective way.

Displayed across the venue at various points, it promotes what’s live right now, as well as key upcoming events based on that venue’s automated live sport schedule in the Sportsyear platform.

Sportsyear Co-Founder Patrick Galloway, says Sportsyear’s digital signage uses the Sportsyear algorithm to determine which events to promote.

“Our digital signage keeps fans longer, increasing live sport ROI for venues,” he said.

Sportsyear’s digital signage promotes live action as well as key upcoming events in a clear and accurate manner.
Sportsyear’s digital signage promotes live action as well as key upcoming events in a clear and accurate manner.

“The way in which Sportsyear’s automated digital signage only promotes key upcoming events based on a venue’s fan demographic, without clutter, is an incredibly valuable innovation for Australian hospitality.”

Toubia says the installation has had added benefits, for one Sydney’s leading live sports venues.

“Our front of house team love seeing this as it ensures they are always aware of upcoming sporting fixtures, making the guest experience a little more seamless when sports viewing questions are asked.” He said.

“It’s a talking point for guests,”

Galloway says the Australian sports bar experience is a social one and the ability of Sportsyear to add value to the conversations of fans by telling them what’s coming up quickly and clearly is important.

"Sportsyear fan surveys have shown that for Australian fans, a great live sport experience in a venue is much more about conversation with mates, than a typical stadium-based experience."

“We’re proud to have delivered innovative digital signage that gets fans talking about their next live sport experience in the venue, as much as their current one,” he said.